The sweet smell of success

August 29, 2013 Leave a comment

fragrance shot

With most women spending upwards of £500 a year on hair styling products alone and men buying just as many bodycare items and hair products for themselves as for the ladies in their lives, we’ve expanded our portfolio to include a recently-launched Health and Beauty Department.

Our brand new department offers a range of over 2,500 fragrances, cosmetics, and hair- and bodycare products, all at competitive prices.

Products include everything from classic perfumes such as Chanel and Christian Dior to popular colognes including Diesel, Calvin Klein and Hugo Boss. There is also a kids’ section that has hair detangler kits and gift sets for the whole family.

So, whether you’re after the sweet smell of named brand fragrances at a low price or you need a best priced cosmetics item or hair product, visit our new Health and Beauty Department to see what we have available now:

Categories: Articles

Reducing Our Already-Low Prices With A Three-Day Stock Sale Next Week

August 5, 2013 Leave a comment

We are holding a three-day stock sale on selected items from our consumer electronics, toys and computer components ranges at our warehouse store on 180 Newhall Street, Birmingham next Wednesday (7th August), Thursday (8th) and Friday (9th), between noon and 6pm.

Being an online retailer, this event will be our first ever physical presence selling our range of best price products, so we hope to see many of you over the three days.

The stock sale will include consumer electronics such as a Samsung 46 inch 3D Smart TV, reduced from £749.99 to £559.99, a Toshiba camcorder at just £74.99 and Beats MIXR headphones at £189.99. Also on offer at the warehouse store will be items from our toy range, including Hello Kitty 4GB tablets for under £100 and Lego games priced from just £18.99.

The reason we decided to hold this physical stock sale is that many of our customers have asked in the past whether we have a store, so we decided to provide them with an opportunity to see our range first hand and to benefit from further reductions on our already-low prices.

With next week’s flash sale, potentially the first of many, we will be entering the physical retail space and hope to see interest from both consumers and businesses. However, a word of warning…as our sale is only being held for three days, and stock is limited, customers who are keen to grab a bargain should visit 180 Newhall Street as early as possible to snap up their preferred items at these fantastic prices. With all items being sold on a first come, first served basis, once they are gone, they’re gone.

For more information on WAE+’s selection of discounted products, visit or call the sales team on 0121 663 0433.

Categories: Product reviews

The right office equipment for your business

July 2, 2013 Leave a comment

The right office equipment for your business-1

Thanks to our new B2B account team targeting SMEs (small-to-medium sized businesses) with our range of office supplies and catering equipment, we can now offer companies advice on what the right items to purchase are, to equip their offices.

Our Head of Ecommerce, Suman Roy, advises that every business, no matter what industry you are in, requires the basics and these include traditional equipment such as fax machines and PCs as well as the obvious desks and stationery.

However, our B2B account managers, Seema Mahimi and Joshua Kambo, have gone one step further by detailing what individual vertical sector companies should be considering office necessities.

Seema states that although every office needs fax machines and PCs, there are consumer businesses, such as photographers, that also require specialist equipment including cameras, lenses and high-res digital equipment.

Joshua goes on to report that retailers will also need to consider additional office equipment such as cash drawers and an impenetrable, secure safe.

With all businesses, price is king so no matter what vertical sector your company is servicing, you should always be aware of where you can source discount and low price office equipment and supplies that are also of a high quality, or from brand names such as Canon, Apple and Samsung.

So, whatever your particular business may be, we offer exactly that and, if you have any queries or concerns about what office equipment is right for your business, then feel free to talk to our B2B team account managers, Seema and Joshua, on 0121 667 4879 or via

Not only can they provide you with advice on what might be suitable for your office, and budget, they can also provide you with all the help you might need to order quickly and have your items dispatched using our pilot next-day delivery service.

Categories: Product reviews

Free, pilot next day shopping and office supplies delivery service in Birmingham

July 1, 2013 Leave a comment

Next Day deliveryAs an extension of our brand new B2B account team, we are pleased to introduce our next day delivery service for all Birmingham customers within a 6.5 mile radius of our Witton distribution centre.

Being launched initially as a two month pilot, until we see how it goes and if it’s of use, our next day delivery service is completely free for businesses and consumers in areas such as Sutton Coldfield, Acocks Green, Oldbury and Walsall.

Customers who live or work in one of the pilot areas can take advantage of this new, complimentary service by visiting our website to see if they qualify for free next day delivery then ordering online before 3pm to receive their products the very next day. For the pilot, we have also invested in branded vehicles, so simply look out for a delivery van that has our logo on it.

Our next day delivery pilot is available on our range of 5,000 in-stock items, which ranges from office furniture and equipment to catering supplies and electronics.

With deliveries being made on a daily basis, why not take advantage of this free service yourself? Offering Birmingham buyers even more choice and convenience, at a truly competitive price, we encourage businesses and consumers to try it out soon as we are only running this pilot until the end of July.

Categories: Product reviews

Our top ten office essentials

June 11, 2013 Leave a comment

Many SMEs and start-ups take office equipment and supplies for granted, which is why we have set up a B2B team to take the pressure off our business customers by providing them with access to a wide range of office supplies, without the hefty price tag. An ideal one-stop shop for procurement managers, our business section offers everything your company might need, from office supplies and consumer electronics to catering essentials.

Our business-specific section offers a full range of must-have office essentials and our top five are:

  1. Desktop accessories: a staple of any office, these include desk tidies and trays, date stamps, shelving and storage files and folders, clip boards, tape dispensers, staplers, hole punches, envelopes, pens and notepads.

    storage file

  2. Tables and chairs: we offer a range of cost-effective desks such as the Trexus trapezoidal, which is solid and hard-wearing so excellent value for money, and Trexus chairs, which have in-built seat height and back angle adjusters to maximise support and comfort. To maintain employees’ privacy while at their desks, we also have a wide range of desktop screens. For your reception area, we have stylish tub-shaped reception seating and no assembly required tables to keep visitors and guests happy while they wait.
  3. Computers and laptops: To ensure your employees can work safely no matter where they are, we have a wide range of PCs, like the Apple Mac Pro quad core which has even more processing power, graphics performance and storage capabilities than any other Mac, and great priced laptops. We also have a range of handheld tablets and Samsung and Hewlett-Packard notebooks for working on the move.
  4. Printer/scanner/fax: From a Xerox printer and Brother’s fax copier to Philip’s laser faxes and Hewlett-Packard scanners, our office machinery section gives you everything your office might need, for printing, scanning and faxing for less.
  5. Kitchen supplies: Whether you’re after water bottles for your employees to converse around, confectionary for your office vending machines or kitchen essentials like teabags, our catering supplies section offers food and drink at low prices.
    coffee maker

These products, and many more, come from big brand names including Canon, Apple and Samsung, and are all available via our website:

Our new business account managers are also available on 0121 667 4879 or at to provide a fast, friendly service, ensuring that your business’ orders and special requests can be placed easily and are dispatched quickly. We are even working on a same day delivery service for Midlands companies, so call us to find out more.

Categories: Product reviews

Say “Cheese”!

December 8, 2012 Leave a comment

Want to get some great pictures of your holidays this year?  Or just looking for Christmas ideas?  We’ve got a couple of great cameras to suggest that will suit most budgets.

Olympus VR-330 – Digital Camera 

Thanks to a minor miracle of optical engineering, the VR-330 comes with an incredibly powerful optical zoom plus seven creative magic filter options and HD movie recording. Pick it up and discover the difference yourself.


NIKON P510 – Black

Take your creativity further with the Coolpix P510 from Nikon, with its 16.1-megapixel sensor and 24 mm lens. Snap stunning portraits and group shots by bringing your subjects into sharp focus against a blurred background. Also has face detection filters and special effects to enhance photos, for frame worthy results.


Categories: Articles

Still looking for Christmas ideas?

December 6, 2012 Leave a comment

How about a gaming mouse?

The Logitech G500 Gaming Mouse is a high-precision mouse that will boost your gaming performance, with a laser sensor and dual-mode scrolling wheel that’s perfect for switching your character’s weapons or tools quickly. It also has a built-in memory that can save profiles and macros.logitech_g500

Categories: Articles